Aerie has been taking the lingerie world by storm, with consistently strong sales.
Teen retailer American Eagle’s lingerie brand appeals to young women with its curvy models and unretouched images.
Iskra Lawrence is perhaps the most-recognizable Aerie model. And now, Aerie just announced in a release that she would be the official spokesmodel for the brand.
“Aerie is about embracing and celebrating the real you; Iskra embodies our mantra of challenging conventional standards through her unique beauty and vibrant personality,” Aerie Global Brand President Jennifer Foyle said in a press release. “We are thrilled to bring her to the forefront of our campaigns.”
She chatted with Business Insider this past summer about her experiences as a model and about what’s important to her. It solidifies that she is, indeed, a role model for young women